Developing Methodological Solutions for E-Business Marketing Planning to Achieve Superior Results from Mature Market Females

Developing Methodological Solutions for E-Business Marketing Planning to Achieve Superior Results from Mature Market Females. Ph.D. dissertation, UMI-ProQuest, 2008

The proposed study is a quantitative descriptive analysis that examines which design and development process factors are significantly correlated with the effectiveness of an Internet marketing plan targeting females between the ages of 60 and 75. In the course of this study, descriptive research will answer questions concerning how well the organizational marketing management process is currently developing strategic marketing plans and how effective those plans are in producing high-performance returns. Through an analysis of the modern marketing management process, observations will be made which determine that the chosen target market is likely to show a greater response when developed through customized marketing planning strategies that will be deemed superior to current methodologies.

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