.XXX Domain Registration Began September 7th, 2011

ICANN (Internet Corporation for Assigned Names) approved the new .XXX top level domain (TLD) for the adult entertainment area of the Internet. With this upcoming launch of .XXX, brand owners are encouraged to take advantage of available schemes to protect their brands from inadvertent association with the adult entertainment industry.  For more details, please visit:

http://reaction.orrick.com/rs/vm.ashx?ct=24F76B15D2E20AEDC1D180A9D62B9111DABE7BB3D38714DD4CF371647BF8D90DDD78033

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