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E-Marketing
In this introductory overview course, you will learn what it takes to market and
promote a successful E-Business solution. You will learn how E-Business fits into
the marketing mix. You will analyze market trends and case studies, and discuss
strategies for acquiring and retaining target customers online. You will also learn
what it takes to maintain a successful E-Business program and how to measure results
vs. marketing objectives.
Marketing Planning
In this course you will learn how to develop and write a comprehensive marketing
plan. Examine how marketing plans change with the life cycle or market conditions
of a product or service. You develop a model marketing plan that includes an analysis
of competition, pricing, promotion, distribution, and building the value proposition.
Special emphasis is placed on adopting and maintaining a customer orientation when
creating marketing plans.
Production and Operations Management
This course is designed as an introductory-level course in production and operations
management. Emphases will be on planning, organizing,
controlling, and a balance between the quantitative
aspects and behavioral applications in
production/operations management; operations strategy
will be the guide for topical integration. The students
will learn management process, resource conversion, and
concepts, models, behavior, and behavioral applications
within production/operations. Specific topics include
operations management, operations strategies for
competitive advantage, forecasting in operations,
product and process design choices, facility and layout
planning, scheduling, inventory control and quality
control.
Entrepreneurship and Venture Business
This course will cover the entrepreneurial process, evaluation, development and
creating a successful business plans. It includes the entrepreneurial approach to
resources such as development of organizational structure, market analysis, financing
entrepreneurial ventures and screening venture opportunities. Students will experiment
and assess whether they have what it takes to be an entrepreneur.
Supply Chain Management
This course is about applying evolving methods in more closely integrating the processes
of product distribution and supply chain management using the power of the electronic
business. This course introduces specific methods that will allow you to profitably
and efficiently fulfill customer demand through the Internet. At the completion
of the course you should be able to demonstrate understanding and abilities in this
arena.
Introduction to E-Business and Technology
This interdisciplinary and introductory course explores a full range of e-commerce
business and technology concepts and examples through case studies and demonstrations.
It will help the potential e-commerce managers and professionals visualize and experience
the process of planning and executing an e-commerce project.
Introduction to Information Technology Management
This introductory and interdisciplinary course explores a full range of information
resources and the fundamental concepts of Management Information Systems and database
management. It will help potential IT managers and professionals visualize and experience
the process of planning and executing database management. Topics will include database
concepts and terminology, data and information processing, information resources
and technology trends, and links to various business and management functions such
as accounting, finance, and operations management.
Crafting the E-Business Models
This course is designed as a boot camp to learn how to build an E-Business-oriented
business model. This course explores E-Business strategy implementation building
on the basic concepts taught in "Introduction to E-commerce." The course examines
a full range of e-commerce strategies, integration and deployment concepts, technologies,
and examples through case studies, class design/integration exercises and illustrations.
It will help students visualize and experience the process of designing/developing
an e-commerce company.
E-Business Tools for International Business Development
The Internet enables individuals to gain access to information from throughout the
world-a great asset to students and working professionals. Due to the importance
of the Internet, this course will examine a wide range of Internet tools, which
provides international business professionals with ready access to information and
generally increases their knowledge of the marketplace. Participants will also learn
effective search strategies for market data, industry information and company profiles.
The course further examines the transition from traditional means of business interchange
to the realities of global and multilingual e-commerce. Participants will also explore
E-commerce business models relevant to international trade.
Marketing Management
This course studies marketing management by analyzing real-world cases. Students
will learn to implement and execute the marketing process through situation assessment,
strategy formulation, marketing planning, marketing implementation and evaluation.
Crafting the Business Models and Strategies to Ensure
Success
In this course you will be introduced to a new concept of value equation, key successes
and practical exercises that will guide you in applying the value equation to your
business. You will learn how to determine the business model(s) to deploy and successfully
execute your company's strategy. You will explore what business processes, transaction
types and participants need to be combined to create the model that can be deployed,
managed and evolved over time. As the strategies evolve, so do the business models.
Organizational Behavior and Management
This course explores the complex dimensions of organizational behavior including
examination of experiential and conceptual approaches to communication, self-awareness,
perception, motivation, problem solving, and culture. Students apply intrapersonal
and interpersonal exploration to management of change, leadership theories and organizational
issues.
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